I have always been a change agent.
In 2011, I introduced the world to Revenue Marketing.
We started a revolution that allowed marketing to transform from the pens and mugs department to the revenue department.
Yes, I am the OG of Revenue Marketing.
Now, I’m beginning a new revolution.
The revolution of human performance using positive psychology at work.
My new company - The Growth Factor - operates with this vision...
My Vision
A world where every marketing professional has the tools to thrive under pressure, adapt to change, and perform at their peak—not just survive it.
Where positive psychology becomes the backbone of modern business, fueling stronger leaders, resilient teams, and workplaces that grow from the inside out.
For the past 20 years, I’ve had a front-row seat to what breaks teams and traps marketers in survival mode, unable to operate at their full potential.
Today’s marketer doesn’t need another playbook.
They need resilience, adaptability, and new tools that help them thrive in a modern marketing world.
Unfortunately, when most marketers go looking for help, what they find doesn’t prepare them for the reality of the job.
Coaches who think marketing is just posting on LinkedIn
Speakers whose biggest challenge was choosing protein powder
Training companies pushing the same modules on HR, accounting, and marketing
Consultants still selling frameworks from 2003
Wellness gurus promising meditation will fix your attribution model
These “experts” have never been grilled by a CEO on ROI and revenue impact.
Never rebuilt a team after layoffs.
Never fought for budget when revenue tanked.
I have. For decades.
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